Should GM discontinue Buick and Bring LaSalle, Pontiac, Holden, and SAAB back
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Buick is now Chinese and there is no use for the brand in America. Just look at its bland lineup. No performance no luxury or as luxurious as it use to be. What do you think?
Buick has done nothing special and just build vans for the soccer moms. Crossovers all it has but even that is bland boring cars. No fun no innovation nothing exciting. It's a zombie brand. Its just there.
What is your thoughts guys:
A. Re-invent (Buick) itself or at least try
B. Be discontinued and sold to SAIC to join MG
C. Still be sold to the Chinese but replaced by a dead brand comeback (Like) LaSalle, Pontiac, Holden, and SAAB.
D. Buick stays but has a companion make. -
@Mr-Hawk Why would GM sell a brand that prints money overseas?
GM has too much redundancy in the lineup already. GMC is just expensive Chevy, give that the axe.
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@Mr-Hawk meh, we've been here. Buick had to stay to give the brand more cred in China, like how SAIC sell "MG" cars in England to make them seem more "British". I think they should have paired Saturn with Opel and just had them sell the same cars, Pontiac should have been paired with Holden to sell utes and Commos here in the States. No one understands LaSalle, Saab should have become Koeniggsegg's property, and I still argue that GMC is the most redundant brand.
It is interesting that their most unique brands (Saab, Saturn, Pontiac, Hummer (?)) had to die in 2008 just so GMC and Buick could live on. Cadillac and Chevrolet are the only real core GM brands at this point, and somehow Ford make do with just having two.
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@Mr-Hawk said in Should GM discontinue Buick and Bring LaSalle, Pontiac, Holden, and SAAB back:
Buick is now Chinese and there is no use for the brand in America
There are a fair number of brands that are barely treading water right now, saleswise and in terms of public perception. Buick is definitely one of them. I agree that there's absolutely zero reason to have a manufacturer slotted in between Chevy and Cadillac. I wouldn't shed a tear if they disappeared from America.
I also don't see a brand revival anytime soon. You'd get laughed out of a boardroom for mentioning Pontiac in these turbulent economic times.
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Just build a Buick Electra EV sedan you cowards
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@Mr-Hawk give GMC and Buick the axe (US market only though)
2014 Chery J3 - (18/7/20) meh.
2011 Geely MK 1.5L (1/7/21)
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@ForSweden I absolutely agree actually, in today's world of reviving storied nameplates for electric crossovers, why is Buick sitting on the perfect EV name and not using it?
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@Mr-Hawk I still cling to hope that someday Buick will build a new GNX. They have stylish sedans in China, GM has turbo V6s, and we're at peak 1980s nostalgia, build a new GNX you cowards!
However, without a car like that, Buick has no reason to linger in the U.S.
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@awesomeaustinv But they are though, they’re branding all their new electric SUVs as with that name, see the Electra E4 and E5.
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@Mr-Hawk
GM should do none of those things. But I do wish they would ACTUALLY leave Australia. Or just have the courage and commitment to call themselves Chevrolet rather than GMSV despite only selling Chevrolet's (Corvette, Camaro and Silverado).Actually, no. They can fuck off.
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Considering how many new Buicks I see around here, killing the brand would be monumentally stupid. Which means they'll probably do it.
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@Mr-Hawk said in Should GM discontinue Buick and Bring LaSalle, Pontiac, Holden, and SAAB back:
Buick has done nothing special and just build vans for the soccer moms. Crossovers all it has but even that is bland boring cars. No fun no innovation nothing exciting. It's a zombie brand. Its just there.
This is true of nearly every marque
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@amoore100 I am curious at this point with Buick being so established in China, do they still need that connection? Not to mention, the "novelty" or cache of being an American brand at this point probably doesn't mean as much with their home-grown auto industry being so advanced.
I dunno...we still hear people throw out "German engineering" in marketing speak, so I guess perceptions last longer than I'm thinking.
I wonder how much Buick costs GM at this point. I think it's relatively easy incremental volume (however small). I fully agree it's basically a non-entity and total afterthought. It has a piss or get off the pot feel to it....GM either needs to do something with it or kill it.
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@CB said in Should GM discontinue Buick and Bring LaSalle, Pontiac, Holden, and SAAB back:
GMC is just expensive Chevy, give that the axe
I think people severely underestimate GMC as "just a tarted up Chevy" most GMC truck owners are as brand loyal as any other, and I'm sure that carries over into their SUVs/Crossovers as well. Personally I'd buy a GMC truck long before a Chevy and as someone who designs truck accessories I'm intimately familiar with their similarities (which funny enough is not all that much any more and they get further and further apart each generation). Canning GMC is s a surefire way to get me to never consider a GM product again.
14 F150, 06 XV1700, 85 XL600, 83 RX50, 48/49 F3/F2, 79 Starcraft 16'
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@Mr-Hawk GM no longer owns Saab, and hasn't since the sale to Spyker ~2010. When Spyker went bankrupt, they sold Saab to a Chinese company. They are now NEVS, and struggling.
However, Saab Defense still exists, and does not allow NEVS to use the Saab name or logo, which is a good thing, since NEVS is going electric/autonomous. I would never want an electric/autonomous Saab.
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@Mr-Hawk I don't know, I saw one of these in person a while back.
A Buick Regal Wagon and the photo doesn't do it justice. It's even more beautiful in person. If only it were available with a stick shift!I've seen things that you could not comprehend..without a couple of drinks
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@Mr-Hawk
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@CB domestically gmc make 2-3 times the profit of chevys due to loaded trim options.
Also the more dealers are more often partnered with Buick or Cadillac -
@CB I bought a GMC Canyon over a Chevy colorado because I didn't like dealing with pushy Chevy salesmen, looking at Chevy customers while shopping, or dealing with Chevy service waiting rooms lol. The GMC/Buick dealers were all more high brow in the area I lived in at the time. Call me the car equivalent of a NIMBY.
Edit: I should mention this comes after I went to a Chevy dealer to test drive a new Colorado and the salesman insisted he would have to ride with me, wouldn't let me leave the parking lot, and then tried to push me into a Cruze hatchback. Like someone in their 20s on an engineering salary couldn't afford a sub-$30k new pickup truck? I had such a better time with the Cadillac and GMC dealers that I vowed to never go back to a Chevy-specific place.
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It's weird how it works but I have the same thinking.
GMC just says "truck" more to me than Chevy does. If anything Chevy is the one that should just relinquish the pickup, express van, mid and large SUV lines. Chevy can just do cars and CUV. I've also sort of thought the GMC badge versions always had that minor edge on exterior styling.
Admittedly you lose some historical nameplates with Silverado, Tahoe and Blazer. GMC could take back the Suburban nameplate that was shared previously, I believe that's better than Yukon XL. Most of the historical packages and trims were shared previously; ZR2, Z-71. If they wanted to do Chevy SS these days then they may as well put high-boost snails on whatever they're doing and make it Typhoon or Syclone trims.
The GMC Denali trim line holds way more recognition than the Chevy LTZ (it may actually have the most out of the big three SUV/Pick-up premium trims over the Limited of both Ford and Ram/Dodge, mostly because they keep dicking around with what the top trim is every few years and it's not always across the line up). Chevrolet Hummer screams all kinds of wrong.
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@pip-bip GMC sold almost 518k vehicles in 2022. Even if they are all duplicates the cost to keep GMC alive is minimal to maintain the brand loyalty. Also the GMC versions are generally better looking than their chevy counterparts. For arguments sake, lets say 95% would probably just switch to Chevy, but that 5% is significant.
GMC isn't going anywhere.
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@CB I prefer expensive chevy to regular chevy though.
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@Mr-Hawk Cadillac should move up and compete with Maybach, Bentley, and Rolls-Royce in the ultra luxury market. Buick should take the place of Cadillac, making cars to compete with Mercedes.
Currently a Senior in HS
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Saab!!!!
