Classic GM Ads
1980s General Motors may have built mostly forgettable products with indifferent build quality, and the company itself may have been a disorganized, perpetually near bankrupt shit show thanks to Roger Smith's baffling ineptitude, but, they did still do marketing pretty well.
Between 1987 and 1989, they decided that what each of their divisions needed was a new theme song, to, I guess, express brand values or something. These went a bit beyond a simple advertising jingle tacked on the end of a commercial, but were closer to full-fledged songs. Always kind of feel bad for the artists who work hard at their craft all their lives, waiting for a big, national break, and this is the work they get, but, then, I kind of don't, because it can't be bad work, really, and nearly all attention is good attention.
Chevy's was Heartbeat of America, which is still popular enough to make it onto the T-shirts many Corvette owners tuck into their jorts.
They also got Aretha Franklin to record a cut-down 30 second version, probably because they couldn't afford her for the full minute. Seriously, why was Chevrolet's so short, anyway? Pontiac got nearly 3.
Pontiac had Ride, Pontiac, Ride
Oldsmobile's infamous New Generation of Olds
The Great American Road Belongs to Buick - feel like there should be a modernized Belt and Road Initiative-themed remake of this one
Cadillac Style, mostly featuring the sort of people who wouldn't have been caught dead in a Cadillac in the late 1980s.
GMC was not invited to the party, because everyone knows trucks are only for farmers and construction workers.
ClassicDatsunDebate last edited by ClassicDatsunDebate
@ranwhenparked when ever I hear these 80s car commercials, I think of Lou Gramm. I guess he was the Imagine Dragons of the 80s because it sounds like he sings every one of them
flatisflat last edited by
fintail last edited by
I remember in maybe 6th grade, an often annoying kid who's parents had an Eldorado would try to brag about it and sing the "Cadillac style" song. I wasn't impressed. Fun ad though, the Allante passing the 560SL always makes me laugh, and they admitted to the Cimarron.
Back in the day, I'd snarkily respond to "It's Not Your Father's Oldsmobile" with "No, it's your grandfathers!".
@fintail They also give only a very slight glimpse of the Brougham at the end, almost as if they were embarrassed by what was arguably the least trainwreck-ish car in their lineup.
fintail last edited by
@ranwhenparked Not sure what would have been the best choice that year, but at least the HT4100 was gone by then (I think). No Northstar issues, Cimarron at its peak of development, Brougham living on (I think with a 305 or 307), but some others via size alone seemed less than awe-inspiring. The Allante was an attractive idea, but nobody has been able to compete with the SL - Caddy tried it twice.
This is what we'll show... last edited by
Gonna buy me a Mercury and cruise it up and down the road..
Urambo Tauro last edited by
Ride, Pontiac, Ride! Hadn't heard that in ages
Green Truck last edited by
And now car ads are mostly people not paying attention while they're driving, and the car's safety systems saving them.
Mazda616 last edited by Mazda616
“RIDE, PONTIAC, RIDE” is such a jam.
I need to blast that while driving Jolene, I guess.
rctothefuture last edited by
Mannnnnnn, I would buy a GM product in a second if they brought back ads like this.