Wow, I feel so superior already!

[KngT]

Proof:
Source: https://www.nytimes.com/2021/05/27/business/mazda-sales-pandemic.html

[MasterMario]

@kingt "Dodge owners tend to be younger single college dropouts. They have income significantly lower than the general population and they are more likely to have kids out of wedlock. They travel between local taverns. So everything we weren't able to do this year, they continued to do. That's part of the brand imagery."

-if Dodge were honest

[KngT]

@mastermario https://www.tiktok.com/@moparbrody/video/6903599689048804613?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6949956321622394374

[CarsOfFortLangley]

@kingt

https://unitymarketingonline.com/whos-buying-jeeps-and-why-a-psychographic-case-study/

[Mr.Ontop]

@kingt I'm older have kids, love to travel and have two Mazdas... Does that mean they don't want my business anymore? EDIT: I just realized I have 2 Mazdas that means...BOW TO ME, YOU PEASANTS!

[KngT]

@mr-ontop time for you to move up to Porsche

[Bandit]

@mastermario Chrysler would be difficult since their target audience is either low-30s aspiring drug dealers or upper-30s first time parents depending on if they buy a 300 or Pacifica

[Mr.Ontop]

@kingt That will have to wait until I get my kids out of college.

[ibRAD]

@kingt I had a miata in College when I was single and had no kids. Fast forward 25 years and now I have 2 kids, 2 toyotas, a volvo and a mercedes.

[Spasoje]

@kingt looking at my neighbor, that's blatantly false

[MisterButtercup]

@kingt That guy is hilarious

[zipfuel]

@carsoffortlangley wow! I have an MBA so I've seen some bullshit, but that report still makes me want to take a swingline and staple some marketing grads to the wall by their ears!
It feels like an attempt to get business by blowing a lot of aspirational smoke up the brand's tailpipe; these are the people you'd like to imagine buying your vehicles rather than the rather less classy reality (no offense)

[GrindIntoSecond]

@bandit in the 90s Chryslers demographic target was apparently anyone watching Walker Texas Ranger.

[CarsOfFortLangley]

@zipfuel none taken. You don't truly understand the depravity/dumbness of the average Jeep owner until you are one.

[Zaphod's Heart of Gold]

@mr-ontop said in Wow, I feel so superior already!:

@kingt I'm older have kids, love to travel and have two Mazdas... Does that mean they don't want my business anymore? EDIT: I just realized I have 2 Mazdas that means...BOW TO ME, YOU PEASANTS!

Pshhh....amateur

Between my wife and I we've owned 6 mazdas.

My first one I got as a single guy right after graduating college, I have no kids and I've been out of the country in the past couple years. So yeah, the description is surprisingly accurate.

[Mr.Ontop]

@zaphod-s-heart-of-gold It's not how many you've had, it's how many you HAVE! Now get to bowing!

[Someoneatacura]

"Landrover Owners tend to be older, Married or Divorced and using their earnings to pay for their Landrover. They have income levels that don't reflect their actual knowledge levels, enjoy fine dining at an unhealthy rate, and own multiple places around the world."

That'll piss a couple people off.

[Mr.Ontop]

@someoneatacura You've just described British aristocracy. Well done!

[ranwhenparked]

@mastermario That actually tracks pretty close to the official customer profiles my company has for some of our lower end products

[Zaphod's Heart of Gold]

@mr-ontop said in Wow, I feel so superior already!:

@zaphod-s-heart-of-gold It's not how many you've had, it's how many you HAVE! Now get to bowing!

We still have 2. I BOW TO NO MAN

[Mr.Ontop]

@zaphod-s-heart-of-gold