@krustywantout said in Harley Pan America Reveal:
The counter argument is that there are a lot of the big BMW bikes out there and maybe HD is going after that market. Those people typically have a lot more money and I can see them cross shopping the BMW and HD. The Multistrada is a weird bike where it has a lot of style and technology but I don't see it mentioned when people talk about adventure bikes.
HD is trying to be a premium brand and I think they are positioning themselves to be in the same tier as BMW and Ducati and this bike fits with that narrative. Will that result in sales? I don't know but based on the specs, people will have to include this bike when they shop for big bore ADV bike.
The Multi is a bit weird but it does fit what mostly what people do with the ADV and it's basically just use it like like a more compliant sport touring bike. Maybe the occasionally stray off-road with the Enduro model like the average ride would do with their 1250GS. A bit apples and oranges, I'll admit.
Harley still has that associated stigma though and I really don't see a GS owner jumping off. They're bought into that heavy badge and model tie-in, the BMW GS is a legendary bike after all going on 40 years now. The Multi owners are going to have the snooty attitude. The KTM guys are probably the most likely perhaps off the 1290 Super Adventure, but they're usually the sporty hooligan type.
I just think it could be a tough sell being a clean sheet. Even if it is technically competitive on paper they still have both their history and the other brands history to contend with regarding riders mindset. We'll see how it does.